Food styling is not just about presenting the food in a pretty way but telling a story in pictures. Shababa Suzana Hossain, who approached her creative presentation and branding with creativity, gives some valuable tips to those who aspire to be entrepreneurs in the field of food aesthetics and are willing to transform their love for food to a lucrative business.
Learn to make the Art Before the Business
It is skill first, according to Shababa. It is necessary to know about textures, colours, lighting, and composition. Learn how to style various dishes, explore props and learn food photography trends. An excellent portfolio will be more expressive than any advertisement.
Develop a Good Brand Persona
Visibility is all in the digital era. Develop a professional Instagram and portfolio site with your best works. Shababa proposes the use of the same theme and tone. Background videos and transformation footage is used to attract customers and gain trust.
Start Small, Think Big
This does not require a massive studio to start. Begin at home using a natural light source and low costs of props. Pay attention to cooperation with local cafes, cloud kitchens, and small food brands. Word of mouth marketing might turn out to be your greatest asset.
Understand Client Needs
Every brand has a story. Shababa focuses on listening to the briefs of clients. It could be a fast-food bakery feel or a fine-dining appearance, but your style should be in accordance with the branding.
Invest in Networking
Participate in food events, meet photographers, chefs, and digital marketers. Partnerships also result in larger projects and prolonged contracts.
Summary
To start a business of food styling, one must be creative, consistent, and have clever branding. The passion can be profited with the appropriate skills, networking, and plan as shepherded by Shababa Suzana Hossain.
FAQs
1. Am I professionally trained to begin food styling?
Basic knowledge of photography, color and presentation is strongly advised, not necessarily, but still.
2. What is the required start-up investment?
You need not start with too much investment in home installations, simple props, and natural lighting.
3. How do I find my first clients?
Begin with social media promotion, partner with local food businesses, and develop a good portfolio.
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