With the growth of beauty influencers in Bangladesh, there has been an increase in their ability to shape global standards for beauty. Beauty Influencers within Bangladesh are combining the traditional values of their culture with modern trends and challenging what has traditionally been viewed as beautiful. Beauty Influencers have also expanded beyond just creating makeup tutorials. They now enter into the discussions of issues relating to representation, inclusivity and self-love/acceptance within beauty globally.
Moving Away from the Eurocentric Concept of Beauty
For many years, societal perception about what constitutes “beauty” originated primarily within Europe and North America. Examples of this are lighter-skinned women, women with higher cheekbones, etc., who have historically been perceived to be more attractive than women from other racial backgrounds. However, Bangladeshi beauty influencers are starting to break down these notions by showcasing their brown skin, national traits, and curls on social media (i.e., Instagram, YouTube, TikTok, etc). Therefore, as such, the Bangladeshi influencer community is demonstrating that anyone can represent beauty irrespective of their culture.
Using Beauty As A Means To Celebrate Culture
Many Bangladeshi beauty influencers utilise traditional aspects of their culture in their video content (e.g., saree, wedding looks, henna, etc) to introduce the rich cultural heritage of Bangladesh to other parts of the world. This blending of culture is meant not only to educate viewers on a different type of tradition, but also to provide pride to South Asian communities historically underrepresented in the beauty industry.
Inclusive and Genuine Representation
Many Bangladeshi Beauty Influencers are becoming more popular because of their authenticity. They frequently discuss common skin issues like hyperpigmentation, acne, and overall skin texture, all of which are often underrepresented by the more prominent and commercialised beauty brands. This creates relatability and builds trust, thereby allowing followers to love themselves naturally instead of chasing after unattainable ideals.
Effects on Global Beauty Brands
The influx of Bangladeshi Influencers is causing many Global Beauty Brands to take notice of the changing marketplace, allowing for more companies to expand their shade offerings, include South Asian models, and work with Bangladeshi Influencers. This shift is part of a growing trend toward inclusiveness in an industry that has historically lacked representation, and this change is driven by many diverse digital creators working for better representation.
Nurturing the Next Generation
These beautification influencers not only inspire confidence within themselves and those they support, but also motivate youth with a story of success around content creation, entrepreneurship, and/or creativity, which helps remove any stigma about not adhering to traditional cultural norms while creating within your culture. Therefore, their presence is inspiring other creators throughout Bangladesh to continue their content creation journey, whilst embracing their roots.
Beyond the Borders of Beauty
The influence of many Bangladeshi beauties is to redefine how beauty is seen and perceived around the world. With their focus on breaking down barriers of stereotypes, embracing the uniqueness of beauty, and creating an international platform to define what beauty means, these influencers will continue to change how beauty is classified and how it is viewed around the globe.
Frequently Asked Questions
Q1: What distinguishes a Bangladeshi beauty influencer from a global influencer?
The focus is on the authenticity of one’s culture, the representation of all skin tones, as well as inclusivity, rather than idealised beauty characteristics.
Q2: Why are Bangladeshi influencers becoming recognised globally?
Bangladeshi influencers are creating content that is relatable and culturally relevant, which has allowed for a greater level of understanding to occur between them and an international audience.
Q3: Are Bangladeshi beauty influencers influencing global beauty brands?
Definitely! Bangladeshi beauty influencers are inspiring many beauty brands to embrace more inclusive marketing, create a broader range of shades, and engage in diverse partnerships.
Q4. What social media platforms do Bangladeshi beauty influencers generally utilise?
The primary method that most Bangladeshi beauty influencers utilise is Instagram, YouTube and TikTok. These three social media platforms are now widely accepted for beauty content.
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