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The ‘Hard Launch’ relationship trend on TikTok is getting immensely popular these days. It is the moment someone publicly and unmistakably announces their romantic relationship – no cryptic captions and no half-hidden selfies.
It is just a clear and confident declaration of being in a relationship, officially. On social media, this trend has turned into a big phenomenon. People are crafting dramatic, stylish or emotional videos to introduce their partners on their social media channel.
Before the hard launch, many people on the internet used to tease their relationships through ‘soft launch’. You can find a second coffee cup in the frame, blurred background figure at dinner or caption like “he understood the assignment”.
Hard Launch and Soft Launch relationship trends on TikTok
Soft launches used to build curiosity and suspense. Then came the hard launch, often unexpected and ‘main character energy’. Creators are using:
1. Dramatic music or viral songs
2. Montages of couple moments, such as matching outfits and vacations
3. Cinematic edits including dreamy filters
4. On-screen text like ‘here he is’
5. Outfit reveals like cosy hoodies and glam date night outfits
Some creators are also using this trend on TikTok to prank their audience by hard launching a friend, a sibling or an artificial intelligence-generated partner! This is huge and the ultimate goal is – surprise, confusion and lots of engagement.
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