Social media is now a form of currency in the fashion world, and few know how to capitalise on this better than Georgina Rodríguez & Gigi Hadid. As per the latest rankings by the fashion industry, both have earned their respective places at the top of the incredibly competitive “Social” category, where exposure & engagement are measured vs merely runway experience or models.
Rodriguez crushed the competition with more than 92m Instagram followers, followed closely by Hadid with more than 77m followers. Therefore, they stand out as two of the most prominent online fashion influencers today.
While Kendall Jenner dominates with her substantial social following, Rodríguez & Hadid continue to excel in creating dedicated online communities that offer more than beautiful pictures on their feeds – they combine fashion with their personal lives & lifestyles while creating an aspirational element through the information shared on their feeds.
Georgina Rodríguez: Luxury Meets Real Life
Rodriguez’s ascent has a dramatic backstory. She was born in an Argentine family, but raised in Spain, where she was exposed to retail jobs before entering the fashion spotlight. Her present-day status combines luxury fashion campaigns with casual glimpses into her personal life. Global partnerships and a Netflix series called I Am Georgina have been critical to the way Rodriguez presents herself publicly. Perhaps more than anything else, the show has enabled fans to see inside her marriage and how she dealt with the pressures of being a globally recognised figure, thereby creating connections with many of her followers.
Gigi Hadid’s Evolution Beyond the Runway
The fashion industry has scrutinised and followed Gigi Hadid throughout her entire career. She has gained respect for herself as a model with a consistent presence on multiple runways and as a frequent participant in several large Fashion Weeks over the years. In addition to her modelling success, Gigi recently expanded her empire with the launch of Guest in Residence, a knitwear line. By doing so, she transitioned from being primarily a model to a creative designer with a vision for growth beyond modelling and photo shoots.
Why Digital Influence Now Defines Success
Fashion influences in today’s world are not restricted to catwalks or magazine covers but have expanded to include Instagram reach and brand value visibility, as well as cultural relevance derived from it. For instance, both Rodríguez and Hadid have created significant stature via their widespread following on social media platforms, and this gives them substantial influence in shaping trends, creating dialogue, and changing the very structure of how people view stardom within the context of fashion in a digital-only era.
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